About IBRAD

A JOURNEY IN TIME IBRAD

IBRAD was created out of this very passion. Prof S.B Roy, now the Chairman of IBRAD nurtured this dream years back when he was working with the Anthropological Society of India. The vision took shape and grew with every passing day.

“The office of IBRAD was actually the briefcase that Prof SB .Roy carried with him” says Keshav Debnath who has been associated with the formative years of IBRAD. It was way back in time when he was referred to Prof SB Roy by his friend CGCRI. Keshav Debnath took time off from office and initially painstakingly drafted and keyed in all the correspondence sent out.

It was so important then that none realized that one day that very office would grow out of the briefcase and take a shape of a now upcoming historic college off the very important VIP road of Kolkata. The three acres of prime land, now the campus of IBRAD today pursues training, action research and other allied activities.

The red striking looking building amidst sprawling greenery stands out as a concrete shape of a vision and intellectual thought of Prof S.B Roy. “I am an ordinary man” says Prof. S.B Roy looking out of the window.  

30th May 1985 IBRAD is formed.

The day was a moment to rejoice. Finally IBRAD ( Indian Institute of  Bio Social Research And Development) became a professional institute registered under the West Bngal Society Resistration Act (Registration No. S/4860).

Right from the start the focus of the members of IBRAD was to maintain a standard that was a cut above all. Professionalism, sense of commitment, a strong value system and a well defined organizational culture formed the base of the Institution.

Quoting the article “Respecting Rural India” published in The Economic Times Calcutta 9th Aug 1998. written by Basav Bhattachrya, “We wanted to know whether what we taught could bring about social changes” said Prof. S.B Roy of IBRAD. “Today our identity is ‘resource trainers’. We do not do any social work but work to develop an entire area. Our team today comprises of social scientists, sociologists, anthropologists, economists and a host of other technical staff who work for development of an area as a whole”. .IBRAD’s work is related to the entire social structure of the area chosen for work.”We work in a systematic way and set a goal to develop the entire area. We do not offer any piecemeal solution to problems but go down to roots, “ said Prof. S.B Roy.

This consistency of performance led to the ISO 9001:2000 certificate on 29th May 2003. The Quality Management System became the strength of IBRAD. Over the coming years it facilitated the desired social and ecological process through action, research, experimentation and education for human development on sustainable basis.

Coupled with this was the family bonding between the members of IBRAD. Each staff member had their associations with IBRAD that was not easy to break. Shyam Halder , Prakash Nanda, Supriya Pahari, Keshav Debnath all confirm to the same ties that bonded them to the Institution right from the start.

“We were like friends. We worked, ate, went out and enjoyed ourselves” says Supriya Pahari who joined IBRAD’s Hindustan Road office as Computer Operator in the EDP Department. He joined the team in 1996May and though the new office is far from his home he is still a valued member of IBRAD. “There were few computers then” says Supriya Pahari. Today IBRAD has a very firm and well managed EDP department that the Institution can be proud of.

Prakash Nanda who has been Account Assistant since 2001 has been with IBRAD for its satisfying work culture, the administrative norms and rules and his relationship with the Chairman. “Prof S.B Roy, has always been a support always” says Prakash Nanda. He has seen the times of early years of IBRAD where all worked together relentlessly especially Prof. S.B Roy.

He remembers the grueling days when just before the audit once the hard disk crashed. Patiently he reentered each document and all along untiring and with equal tenacity Prof .B Roy was there alongside till the work was completed successfully. They were trying times but the sense of professionalism and commitment and dedication towards work was the baseline and very foundation of IBRAD.

Shyam Halder who was an early office assistant recruit, remembers the tireless work, time, travel spent by Prof S.B Roy. “I can never think of going away from IBRAD ever” honestly confesses Shyam Halder. His brother in the Anthropoligical Society of India had introduced him to Prof S.B Roy when he started office. He has been a trusted and responsible staff of IBRAD ever since working on with a smile and conviction that IBRAD will grow in the days to come.

This commitment and bonding went a long way to contribute to the history of IBRAD. It has been individual effort of all to move towards the direction IBAD has in such a short time.

In terms of the quantum of work done from the start in the field of Research, training, and development from the first is a long list. Every endeavor has been qualitative, well researched, participatory, and need based. His concentrated effort from the beginning is the reason why IBRAD has been recognized by the government of India, The Ford Foundation and other National and International organizations. It is also the only organization with ISO 9001:2000 certification on the field of eco-social process through action, research, experimentation and education for human development.

The credibility of IBRAD has grown right from the start. The effective natural resources management and its participatory program design have been well recognized. State and Central government departments rely totally on the research, action and training for policy formulation and its implementation. The concentrated effort and success stories were later noticed by Ford Foundation in the later years and led to a very strong and rewarding partnership in the later years of IBRAD.

INSPIRATION IBRAD is visualized

Going back in years to trace how the concept of IBRAD emerged, one needs to glance at those days.

While working in the Anthropological Society of India, Prof S.B Roy came in contact with the Jaycees. It was an association that became the formative ground for visualizing IBRAD.

While deeply involved in the activities of Jaycees, Prof S.B Roy gained experience in the managerial aspects. He won awards while here and became energized. Jaycees built the strength to think apart and develop new ideas. It soon dawned upon him that this experience could be molded and shaped to promote areas of anthropology.

A lot of thinking and discussion went on. Prof S.B Roy was now convinced that soon it would be time to start something after his own heart and mind. What emerged in the due process of time was the thought process of having an Institute that would be national in nature and deal in bio social research and development. From this very day emerged and shaped the name of IBRAD.

“I was asked to change this name during registration process but I refused” says Prof S.B Roy recollecting those formative years. So finally the name was decided and remained unchanged till today. The learning’s at Jaycees became the inspiration to form IBRAD and contributed to its birth.

Teamwork, leadership, participatory management, was key learning’s that soon were inputs for the mission and vision of IBRAD. It also led to the success of the organization in the days to follow. With the demand of the new times, a new organizational model took shape that reflected knowledge and information age. Prof S.B Roy knew from experience that soon natural resource management for sustainable development would become a major challenge. He also knew that community participation in resource management would soon become the central issue in years to come.

What followed next was the revolutionary concept of Bilateral Matching Institutions (BMI). This was unique and could be measured quantitatively. It was remarkable and effective as Government Institution and Community developed a common goal and shared plan of action based on trust and relationship to plan, implement, and monitor and evaluate.

During the formation years, IBRAD became socially responsible and became aware of its role within the concept of sustainable development. IBRAD became a world of continuous learning, intellectual capital and emotional intelligence, and was flexible and responsive. That is why the organization swiftly adapted to a chaotic, complex and interdependent environment.

  IBRAD team also became a system of hearts and minds that functioned and was driven as one towards a common goal, a group of people who worked together and learnt together to create synergy both inside and outside the organization.

Teamwork, leadership, participatory management, was key learning’s that soon were inputs for the mission and vision of IBRAD. It also led to the success of the organization in the days to follow. With the demand of the new times, a new organizational model took shape that reflected knowledge and information age. Prof S.B Roy knew from experience that soon natural resource management for sustainable development would become a major challenge. He also knew that community participation in resource management would soon become the central issue in years to come.

What followed next was the revolutionary concept of Bilateral Matching Institutions (BMI). This was unique and could be measured quantitatively. It was remarkable and effective as Government Institution and Community developed a common goal and shared plan of action based on trust and relationship to plan, implement, and monitor and evaluate.

During the formation years, IBRAD became socially responsible and became aware of its role within the concept of sustainable development. IBRAD became a world of continuous learning, intellectual capital and emotional intelligence, and was flexible and responsive. That is why the organization swiftly adapted to a chaotic, complex and interdependent environment.

IBRAD team also became a system of hearts and minds that functioned and was driven as one towards a common goal, a group of people who worked together and learnt together to create synergy both inside and outside the organization.

FORMING A TEAM IBRAD board is formed.

It was now time to get together people with similar vision to join and form a team. Members were invited who believed in the core value system of IBRAD. Prof. S.B Roy knew that the team should be one with varying levels of competencies and with rich experience. For IBRAD to take roots the board had to include members who were valued for being what they were, intellectuals, decision and policy makers, strategic planners, and operations experts.

"I approached with apprehension but was surprised when they agreed" says Prof S.B Roy looking back. The board members were formed and each person contributed financially and non-financially towards the creation of IBRAD.

While the board was being formalized, Prof S.B Roy was also on a look out for support staff for the office. This was how the long term support of Shyam Halder came about. On his way to office at the museum, he had asked the lift operator if he could suggest a person to take care of the IBRAD office. He set his brother Shyam Halder who till today is very reliable and efficient support of IBRAD.

Among the board members who partnered in the formation and setting up of IBRAD was Dr. M.K Raha, Sri Samir Mohan Chakrabarty, Mrs Mitali Chatterjee, Dr. Shila Kundu Poddar, Mr. O.P Agaral, Dr. M. Haque, Sq. Ldr D.C Das, Dr.(Mrs. Jaya Chowdhury, Dr. Mrs. Tulika Sen, Mrs.Parvati Roy, D.Udita Gupta.

One by one the staff members in Kolkata, Kharagpur, Bishnupur and North Bengal were selected. Many of them are still with IBRAD today.

Keshav Debnath had in the earlier times and intermittently dedicated after office hours and holidays to IBRAD. After retirement he joined full time when IBRAD shifted to the location off VIP road. Surprised to see the Institute across the road near his house he sent a mail to Prof S.B Roy to which he replied "..It is a dream come true by establishing IBRAD Campus. You have done a lot in formative stage. I need your help even now..."

TAKING THE FIRST STEP WORK BEGINS AT IBRAD

It was just a matter of time that the office of IBRAD soon from 22/238, Lake View Road, Calcutta 700029, West Bengal shifted to3A, Hindustan Road, Calcuta 700029.

Prof S.B Roy and his associates believed that the treasure trove of knowledge was available with the masses in rural India was not fully utilized. Only those close to nature, realized that such a knowledge bank actually exists.

At a seminar organized some time ago by IBRAD,Prof Madhav Gadgil of the Centre for Ecological Sciences. Indian Institute of Sc. Bangalore, pointed out that this knowledge bank needed to be "rewarded and recognized and documented" and not left untapped.

Research and knowledge showed that rural areas depend largely on local living resources to secure their livelihood. The local people have a great deal of knowledge of the ecology of the region in which they live. Social Scientists formed a bridge between this vast knowledge bank and modern techniques to bring about changes in societies as a whole. This was the platform and basic belief on which IBRAD was set up more than a decade ago by a group of professors. It became clear that most of what they taught had little practical application.

IBRAD’s work was totally related to the entire social structure of the area chosen for work. This focus remained unchanged over the years to follow. It was also this perseverance of objective that put IBRAD above all in this area of work. All across the globe, IBRAD got recognition that kept growing with the years.

The focus therefore was not just the development of an area but involved bettering the living conditions of the people of the area along with preservation and meaningful utilization of the natural resources available. IBRAD made all attempts to make the people of a village understand the potential of their resources – intellectual and natural. All this was done to enhance the quality of life.

Wht followed was, IBRAD worked in close association with many state governments. Prof. S.B Roy remembers,.” In the first few formative years we had to set targets. The funds were our own. We had to raise money from seminars and workshops that we arranged. The first few assignments included training health workers, who were sponsored by the government to work in various govt. health programs and a case study of the mother and child program”. IBRADS image as a resource trainer in various government programs spread.

In 1989 IBRD got an assignment to train personnel from the forest department in South Bengal. At this time Ford Foundation took a keen interest in IBRAD’s wok and decided o fund IBRAD’s work.

“Having built up the infrastructure that we needed badly to operate on a large scale, we took up the resource training assignment in earnest” as Prof. S.B Roy recalls. Soon the news that IBRAD was a resource trainer spread and it was not long when calls came from other states.

“We have initiated a regular training of forest official from 1991 and have carried on this exercise in Bihar, Maharasra, Rajasthan, Kanataka, UP, and few other states” says Prof.S.B Roy.

With the word spreading that IBRAD was a good trainer of senior forest officials, the Indira Gandhi Forest Academy, Dehra Dun, decided to use IBRAD’s exercise once a year. The British High Commission approached IBRAD to train forest staff of the government of Nepal while assignments also come from overseas universities such as Finland, Wales, China and Indonesia. The health department of West Bengal approached IBRAD to conduct an eco-development program at the Bauxa Tiger Reserve.

In the days to follow, IBRAD successfully completed training programs for Forest Department staff and NGO’s in about ten states, including national level compulsory training programs for the Ministry of Environment and Forests; held national level workshops on various issues related to participatory management; published training manual on JFM and numerous useful research papers on institutional, ecological and economic aspects of JFM.

What naturally followed was that,  IBRAD’s Director, Prof.S.B Roy, was recognized as one of the most experienced trainers and analysts of JFM.

From as small pilot experiment in West Bengal in the 1970’s, JFM grew into a national governmental program soon implemented in 20 of India’s 25 states then.

IBRAD advocated necessary improvements in JFM implementation, and maintained a stance of constructive engagement with the government, thereby gaining respect as an honest broker in the JFM debate.  Members of IBRAD were able to build an excellent working relationship with the state forest department. The expertise in training and success in facilitating forestry staff re-orientation and behavioral change attracted national and international interest.

The wide circulation of publications and research papers also received considerable interest and increased readership. IBRAD increasingly was sought as resource organization in international forestry trainings and conferences.

Though IBRAD had become nationally recognized training and research institution, it remained grounded in field practice in West Bengal. The 4 field stations (Calcutta, Kharagpur,Bishnupur and Jalpaiguri) continues to collaborate with all levels of the state forest bureaucracy. Fully aware that panchyats are a potent force in local resource management development, IBRAD established links with the panchyat raj institutions in its area of operation.

Day by day, year by year IBRAD took small steps towards a steady growth. In terms of experience they grew rich and were now ready to take on larger assignments. The list of success stories became abundant and the credibility grew so much that IBRAD’s work got noticed.

GETTING NOTICED ASSOCITION WITH FORD FOUNDATION

It was a historic chance meeting at the end of the year 1988 that the path of IBRAD took a new course. It was a coincidence that really became a turning point in the history of the institution. Prof K C Malhotra who was a founder Secretary General of IBRAD, happened to meet Bill Stuart in flight. What first caught the attention of Prof. K.C Malhotra was the highlighted name of IBRAD on his co- passenger's file. This led to introductions and he helped Bill Stuart of Ford Foundation to locate IBRAD in Kolkata. Surprisingly they had visited Kolkata before trying to locate the IBRAD office but were unable to do so.

It was a day to celebrate and mark in time when Prof SB Roy met Bill Stuart. The notes Bill jotted down during the meeting in a yellow pad became milestones that took the association with Ford Foundation to a long term memorable journey of 13 years.

At the time when Bill Stuart came to meet Prof S.B Roy there was no formal established office and the only asset IBRAD could boast of was a few leaflets and brochures. But the work that IBRAD was doing had caught the attention of Ford Foundation. They suggested IFS training.

This led to another historical meeting with Prabir Guha Thakurta, the Principal Chief Conservator of forest West Bengal. At that time he too was looking for experts to organize training for the then village forest protection committee. This later on came to be known as Joint Forest Management.

 

Proposal – A challenge

The real challenge came to IBRAD when Ford Foundation asked them to submit a proposal for conducting training. Prof. S.B Roy exclaimed rather surprised “we have never prepared a proposal”. Bill Stuart of Ford Foundation came as a boon as he prepared a structure and guided IBRAD to draft a proposal to send to Ford Foundation. The assignment involved a study of the forest area and to organize training for the officials there.

Prof S.B Roy was however very clear about funds received and insisted that no funds would be accepted without the authorization of the Indian Government. So in January 1989, IBRAD applied for FCRA registration.

Meanwhile a change came, when Bill Stuart had to leave and next Mark Poffenberger from Ford Foundation next came to meet Prof. S. B. Roy at the museum office. He repeatedly requested Prof S.B Roy to accept the grant but IBRAD had taken a decision that only when FCRA was granted by the government, they would accept the proposed grant amount of 1 lakh 87 thousand.

Ford Foundation had reviewed the IBRAD proposal and suggested that the projected amount realistically should be 2 lakhs 12 thousand. Mark also invited Prof S.B Roy of IBRAD to visit the Ford Foundation office in New Delhi.

A Memorable Visit

The invitation to Ford Foundation office in New Delhi made all at IBRAD apprehensive. IBRAD at that time had scarce resources and most of the existing funds were used for research and training. This left the members with very little for other expenses. But what happened was very unexpected and touching. All travel arrangements were well taken care of leaving no doubt about the warmth extended even prior to work. It was a prelude to what would follow next. It left a pleasant memory and touched the threads of a long endearing friendship that grew over the years to come.

Work in progress

Meanwhile FCRA had not yet arrived and work as planned Not waiting independently IBRAD started the Joint Forest Management study. Ford Foundation wanted to organize a workshop where such a case would be shared. This resulted in a workshop between 23rd to 26th June (year) in partnership with Ramkrishna Mission.

It was very successful and stood out as a remarkable milestone in the timeline of IBRAD history. Dr. Amaresh Mukherjee, Mr Jayanta Sanyal, Mr B.K Bardhan Roy the then PCCF and many others participated at the seminar and based on the description and findings of the workshop the government issued a government order on 12th July 1989 for JFM (Joint Forest Management). Many enlightened forest officials like S.Palit, S.Roy have contributed substantially in shaping the future of JFM.

Finally funds arrive.

Finally in August 1989, FCRA was granted by the Home Ministry, Government of India. IBRAD had now no issue about receiving funds from Ford Foundation. The first fund arrived in due time to the IBRAD and this continued in the years to follow.

Looking back in history, it is important to note that IBRAD had not just got the fund but received from Ford Foundation cordial warmth and friendship that is so unusual and unexpected from a funding organization.

Aug 18,1998 letter  Eline Kranich(Drector, Office of the Secretary)Ford Foundation, New York office wrote to Prof. S.B Roy, “ I am pleased to inform you that The Ford Foundation has approved a grant of $330,000 to the Indian Institute of Bio-Social Research and Development for supplemental support for training and research on joint forest management. This grant is being made in response to the proposal submitted with your letter dated April 28,1998 directed o the Foundation Staff in new Delhi. ….. Grant funds will be made available over a four-year period beginning the date of this letter……On behalf of the Foundation, may I extend every good wish to the success of this endeavor.”

1889-2002

The Ford Foundation Grant carried on for the next 13 years that followed. It was a long term association now and at the end of the partnership they requested IBRAD for an exit grant proposal. Prof S.B Roy together with his team prepared and sent over the asked for proposal.

It was surprising that even after so many years, just like the first time once more the proposal was not accurate. So Ford Foundation sent Doris to help in drafting the right proposal in 2002.

Also of special mention is Dr.Gowher Rizvi of Ford Foundation who visited IBRAD office at Kharagpur. He spoke to colleges and field officers there. He actively interacted with all and was deeply content with the wok in progress.

Sensing that these were the last few moments with Ford Foundation, and wanting to satisfy personal curiosity, Prof S. B Roy asked him “can you tell us about the image IBRAD has with Ford Foundation”? To this came the most unexpected but very encouraging answer from Dr.Gowher Rizvi. He encouragingly replied that “ IBRAD, we consider pioneer in organizing training specially for officers in JFM and when SB Roy is referred in our program, we salute.” It was a very touching moment and also very comforting to hear such words as they pioneered the dreams to grow further.

It was on the return journey from Kharagpur to Kolkata, Dr.Rizvi talked about the IBRAD college campus plans. He was so moved that he touched Prof. SB Roy’s arm and said “what a dream you have. Don’t make it small. It will be a great thing you have, the campus of IBRAD.”

This dream came true when Ford Foundation in 2002 gave an exit grant of 8 lakh $. It was an endowment. 4 lakh was grant for meeting expenses between 2002-2007and another 4 lakh as endowment to be kept as fixed deposit to be used for expenses. According to Prof. S.B Roy, “this was the biggest grant Ford Foundation had made in India in that year.”

Association to remember always

It was because of Ford Foundation that in the years that brushed by and involved IBRAD so intensely, that Prof S.B Roy met a number of officers who were special in every way. Their contribution to personal and institution growth is immeasurable.

Remembering Bill, it is worth mentioning that he shared all the knowledge with IBRAD. “He helped in drafting the proposal and at all times supported and educated us” remembers Prof. S.B Roy.

Ford Foundation officers helped in capacity building and in learning project management concepts. “What we learned was very vital. Like it was important to gather quality information rather than staying in the field collecting loads of data” recollects Prof S.B Roy.
It was also an important learning for IBRAD that bureaucracy was important and so were the people. Tangible, transparent partnership lead to problem solving and it was procedural changes that brought about institutional changes. Ford Foundation showed the importance of structured data collection. They also pointed out that representation of data was equally important.

Looking back in the mirror of time, today the growth of IBRAD was complemented by the intellectual understanding of the officers of Ford Foundation. They provided IBRAD the flexibility to work, to experiment, autonomy and at the same time had a very touching approach. This left a mark in the structure and work culture of IBRAD in the present years.

During the Ford Foundation association, Prof SB Roy had come in contact with different individuals but each of them had their distinct contribution to make

Mark was like a friend, philosopher and guide. As a case study at the East West Center in Hawaii University he presented IBRAD as a case study. This was very well noticed by all present.

Jeffery Campbell who came after Mark was intellectually sound and a very good human being. He had a multidisciplinary approach. Though there were times Prof. S. B Roy had heated arguments over presentations with childlike behavior to follow but it was a very enduring and important association. It was during his time in 2002 that Prof S.B Roy gave workshops at the New York Ford Foundation office.

Capistrano Doris, Program officer with Ford Foundation, added philosophy, orientation and was a good friend. She discussed and added learning about sustainability, system orientation and Business development plan. She was very supportive and showed ways in which IBRAD could move forward. She showed possibilities in which IBRAD could expand and manage and drive ahead in innovative ways.  

Capistrano Doris in one of her letter, dated 07 December 1999 to Prof. S.B Roy, she wrote, “……………..our discussions provided me with an interesting view of IBRAD’S growth process …….You would surely hear again from Vivek Pttnaik and Deepak Pani of MASS, both of whom found IBRAD to be potentially important resource institution for the kind of work they do. They are going through the early stages of development as an organization and could benefit greatly from IBRAD’s experience…”.

All along the way from the time Bill Stuart walked into the IBRAD office to meet Prof S.B Roy, it has been a journey and discovery that shaped every moment of IBRAD.

Recognition comes nationally and globally

From all the knowledge and learning, a remarkable milestone for IBRAD was in 1991. It was the first time a 5 day training program for JFM concept was given in states outside West Bengal, namely Bihar, MP, Karnataka, Rajasthan, U.P.

This training was a turning point in the history of IBRAD as it was found very useful. As a result IBRAD was now accepted by other states. What was even more encouraging was that the training fees were paid by the government. The learning’s and application of the training became crucial in the recognition that IBRAD received from all quarters. Nationally IBRAD became the allied name with JFM (Joint Forest Management) and the path breaking acceptance all over.

Recognition also came globally when BBC came to know about IBRAD and the successful case stories about changes brought about.. They filmed and documented the work of IBRAD.

There were invitations from all across the globe where Prof S.B Roy presented IBRAD and the work done by the institution. JFM training and the results that emerged from it were clear for all to see. It brought about changes in the community and the bureaucracy that stood out for all to see. A quantitative and qualitative progress was measurable and IBRAD was the pioneer of it.

25th Founation Day Celebration.
IBRAD marches on

The annual report presented in the 19th Annual General Body Meeting on 29th June 2004 says “The upcoming campus will make a turning point of IBRAD and we have a time bound programme to meet the desired goal.”

The dream came true and took wings.

The annual report also true to every word mentions that “With maximum professionalism, great values and utmost commitment IBRAD has achieved a rare distinction in the field of human development”

“It took us exactly the 25 years in real time for IBRAD to celebrate this day” said Mitali Chatterjee in her opening speech on the celebration day. It is true that the journey had been a continuous sincere effort of every member of IBRAD. “Gender equality came naturally to IBRAD” says Prof.S.B Roy and also agreed upon by Raktima Chatterjee. The team worked together and realized the common vision.

“It is time to pass on the experience and knowledge to young friends” said Mitali Chatterjee, a member of the board.. IBRAD with its wide vision now looked forward to empower and train a young generation in management principles that would go hand in hand with the development needs of the country. A value based learning system rooted firmly in beliefs and past experiences.

It was time for collaborations, new ideas, thoughts, and global views. The key lecture of the day was business strategy in the changing global scenario by IBM personnel. The lecture opened new horizons of thought. A lot has been achieved yet there needs to be a movement in new directions. There still remained many more areas to explore and paths yet to be explored.

The years of experience is now waiting to be shared with the new generation to bridge the gap. Educated managers are required today in order to keep in pace with development.

Feeling the need to bridge the gap Prof S.B Roy, also the Chairman of IBRAD rightly points out that “Imparting training and management education will require balancing environmental, societal, infrastructural and academic considerations in the pursuit of grooming professionals to earn and lead an improved quality of life”.

That is why IBRAD School of Management and Sustainable Development stand out so bright ad futuristic in its outlook. With 25 years of experience and learning the future generation of managers are trained in human values, natural system, MIS, economics and business management skills that may help to build more sustainable business through energy-efficient work place, socially conscious businesses, waste efficient production technologies and so on.

This is dream with which IBRAD and its team of dedicated people together move on with the same driving passion that saw the birth of IBRAD 25 years before. The Chairman, Prof S.B Roy tirelessly even today reaches out in his mind for new horizons to reach.